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Ah, but an old design conveys amateur quality, which does not compete well in people's minds with Google, etc.
by timdiggerm 12y ago
Ah, but an old design conveys amateur quality, which does not compete well in people's minds with Google, etc.
- CWuestefeld 12y agoI don't think that Levi-Strauss is losing market share for not being trendy. A strong, working product trumps fashion, in my book.
- Angostura 12y agoLevi-Strauss uses a deliberately retro design language as a core part of its marketing. All those rivets and obvious stitches serve little purpose other than to project an faux-naive olde timey image. I can't see any reason for DDG to follow a similar design approach, unless they want to go for the Steampunk user base.
- ugexe 12y agoThis is not true. If you are a desk jockey then maybe you don't need rivets, but they (along with all stitching besides the back pocket stitch design) certainly help keep your denim together if you are the least bit hard on them. Ripping off pocket corners or blowing out crotch stitching is something that happens. And I'm pretty sure Levi's also offers denim with non contrast stitching.
- timdiggerm 12y agopants and search engines have pretty different customer expectations re: aesthetics