4 ms·
PCs have been a commodity for more than a decade now and Apple is still selling Macs at good margin. I think for Apple they like to view their hardware as part
by glasshead969 12y ago
PCs have been a commodity for more than a decade now and Apple is still selling Macs at good margin. I think for Apple they like to view their hardware as part of a experience which includes iOS,App store,retail stores and of course the Apple brand itself. As long as they can move meaningful number of devices to be relevant like Mac i think they will be fine. May be not top 3 tech company but i don't think Apple should care about those things.
- robg 12y agoI think for Apple they like to view their hardware as part of a experience That's exactly it. And today that experience spans what I carry in my pocket, what I use in transport, what I work with at my desk, and what I use in my living room. The retail experience is another world apart from the competition. I have little doubt that experience will soon span what I wear and how I feel.