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Google Website Optimizer is still around. It's called Content Experiments now and it's under Google Analytics. Optimizely is cool because it lets you run arbi
by pdenya 12y ago
Google Website Optimizer is still around. It's called Content Experiments now and it's under Google Analytics.
Optimizely is cool because it lets you run arbitrary javascript for tests without modifying the code base in most cases.
- adwordsjedi 12y agoNo multivariate testing and have to use 2 different pages now. Really miss GWO, very easy multi-variate testing, simple, FREE. Not real time was the only downside.
- steelaz 12y agoYou can have Experiments running on client side (JS) without redirect to different versions of the page, but setup process is... strange to say the least - https://developers.google.com/analytics/solutions/experiments-client-side https://developers.google.com/analytics/solutions/experiment... Still, after setting it up it worked just fine for us.
- porker 12y agoAlso, I have yet to figure out how to run multiple experiments on the same page (rather than multivariate single experiments). Usually frowned on, but when you're testing a new search box site-wide and different CTA buttons, they're discrete tests.