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What is the benefit here to the tweeter? I guess you could post an affiliate link and get paid for it. Otherwise you're just advertising for amazon for free, wh

What is the benefit here to the tweeter? I guess you could post an affiliate link and get paid for it. Otherwise you're just advertising for amazon for free, which hardly needs doing.

astrowilliam 12y ago
A lot of people tweet random amazon links on my feed, not affiliates, just normal people that buy stuff on amazon. I could see it coming in handy for them. I personally don't see any need for this in my life right now, though I do buy a lot on Amazon. For marketers, this could be a huge deal.
- hagbardgroup 12y ago
  Yeah. Especially because Amazon pays to retarget people based on their cart items until they convert. So if you have goods listed on Amazon, this is a way to quickly get people that you interact with on Twitter to sign up to get more pressure on them to make the extra step from add cart -> purchase. If they can make it so that you don't even have to visit the Amazon site to give you cart reminders I could see more people than just Amazon adopting this. So you effectively get free ads on Amazon's dime if you can get customers to adopt it. Even people like small authors could do great with this: they can have a smooth transition from talking about their book with people online to having them buy it without relying on people's keeping their short term memory together so they remember to pick up the book. Authors sell books on their book tours because people don't have a chance to forget to pick up a copy. If you find it annoying, you can just either not follow the Amazon accounts or block them. This is a nifty little thing, and it'd be a shame if it gets screwed up.
_cbb1 12y ago
Maybe when you retweet someone else's tweet?
p-pat-ni 12y ago
None I believe (unless its an affiliate links). But the focus is on the person reading that tweet.
- mbesto 12y ago
  I think the OP's point is that you have to pass some value to the initial user in order for it to provide value for the person reading the tweet. My only thoughts are the following: 1. Influential person says "Hey check this book I co-authored". 2. Followers don't think twice about what the book is about or whether it's something they should buy, they'll just insta-add it to their cart. This is the most frictionless and convenient way to do so. 3. Amazon probably sees huge value in getting items into consumer's carts, since it means they can optimize for conversion. oh you're interested in <Famous person>'s newest book? you might like XYZ as well...

What is the benefit here to the tweeter? I guess you could post an affiliate link and get paid for it. Otherwise you're just advertising for amazon for free, which hardly needs doing.

astrowilliam 12y ago

A lot of people tweet random amazon links on my feed, not affiliates, just normal people that buy stuff on amazon. I could see it coming in handy for them. I personally don't see any need for this in my life right now, though I do buy a lot on Amazon. For marketers, this could be a huge deal.

hagbardgroup 12y ago
Yeah. Especially because Amazon pays to retarget people based on their cart items until they convert. So if you have goods listed on Amazon, this is a way to quickly get people that you interact with on Twitter to sign up to get more pressure on them to make the extra step from add cart -> purchase. If they can make it so that you don't even have to visit the Amazon site to give you cart reminders I could see more people than just Amazon adopting this. So you effectively get free ads on Amazon's dime if you can get customers to adopt it. Even people like small authors could do great with this: they can have a smooth transition from talking about their book with people online to having them buy it without relying on people's keeping their short term memory together so they remember to pick up the book. Authors sell books on their book tours because people don't have a chance to forget to pick up a copy. If you find it annoying, you can just either not follow the Amazon accounts or block them. This is a nifty little thing, and it'd be a shame if it gets screwed up.

_cbb1 12y ago

Maybe when you retweet someone else's tweet?

p-pat-ni 12y ago

None I believe (unless its an affiliate links). But the focus is on the person reading that tweet.

mbesto 12y ago
I think the OP's point is that you have to pass some value to the initial user in order for it to provide value for the person reading the tweet. My only thoughts are the following: 1. Influential person says "Hey check this book I co-authored". 2. Followers don't think twice about what the book is about or whether it's something they should buy, they'll just insta-add it to their cart. This is the most frictionless and convenient way to do so. 3. Amazon probably sees huge value in getting items into consumer's carts, since it means they can optimize for conversion. oh you're interested in <Famous person>'s newest book? you might like XYZ as well...