There does seem to be a perception that Walmart is cheaper. Certainly that helps them in many regards. However this study from late 2012 found that Walmart was

There does seem to be a perception that Walmart is cheaper. Certainly that helps them in many regards. However this study from late 2012 found that Walmart was not cheaper in a survey of 150 items across a region: http://www.businessinsider.com/target-is-actually-cheaper-than-walmart-2012-8 http://www.businessinsider.com/target-is-actually-cheaper-th... Granted, this study was from late 2012 and I don't have personal anecdotal experience to compare as I don't live in the states anymore.