Hard? Sure. Scale? Not as much as you think. Local newspapers all over the country somehow manage to hit $10 cpm for direct sales. I don't dispute that having a

Hard? Sure. Scale? Not as much as you think. Local newspapers all over the country somehow manage to hit $10 cpm for direct sales. I don't dispute that having a sales team isn't hard or potentially expensive. One of the reason why digital is such a laggard in a lot of markets is because of the fraud sapping budgets.