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At least you can close the browser window... Anecdote: about a decade ago, on the Lichfield to Redditch railway line, some bright spark decided to install vide
by keithpeter 13y ago
At least you can close the browser window...
Anecdote: about a decade ago, on the Lichfield to Redditch railway line, some bright spark decided to install video screens on the trains that played news clips and adverts. The sound level was idiotically high. The screens were positioned all along the main part of each carriage. There was a token 'quiet' section at the remote end of each carriage which did not have any form of sound insulation between it and the main part of the carriage.
The initiative lasted about 6 months. Rail staff told me that the level of vandalism targeted specifically on the equipment was the worst they had seen (some of the train staff had worked out how to jam the DVD-ROM players in the steel boxes to prevent worse damage to the kit). The jingles used to advertise the local car insurance (! on a commuter train !) brokers and estate agents still haunt my dreams. I will never buy anything from any of the local advertisers, many who have now gone bankrupt. I remember actually seeing a cafe bar that had been advertised on this system and crossing the road to get away purely by reflex action.
Can anyone explain why Gil Scott-Heron's I'm New Here official video on YouTube shows a shampoo advert aimed at young women? I mean, Gil wasn't exactly a male grooming icon if you know what I mean. Targeting appears off...