money quote from the article: Perhaps the main difference between Soylent and drinks like Ensure and Muscle Milk lies in the marketing It's amazing how taking

money quote from the article: Perhaps the main difference between Soylent and drinks like Ensure and Muscle Milk lies in the marketing It's amazing how taking an old product and repackaging it for a different purpose can be a source of business success and glory. I believe this is the story behind both Coca Cola and RedBull.