Why is this agency buying through a network instead of doing it themselves? They could just do managed placements rather than just tossing it to a network who d

Why is this agency buying through a network instead of doing it themselves? They could just do managed placements rather than just tossing it to a network who does the same thing with less of a direct incentive to serve the client. The networks lack skin in the game and have an incentive to play the hear no evil speak no evil see no evil charade. This is part of the reason why a lot of online media is such trash. Ad budgets are getting siphoned off by fraud at scale. If the internet's entire purpose is to connect people with the information that they need as quickly as possible, then this purpose is being circumvented. Instead they are getting junk masquerading as information. The Daily Caller quote is also a canard. They get paid junk rates because they are offering junk space and have junk site performance and a broken mobile website. Media companies would treat it as serious if their papers printed incorrectly half the time or the signal turned to static or had odd color hue on TV. On the web shoddy workmanship is considered acceptable. The DC and countless other sites could charge higher if they just sold more direct. Whatever happened to 'disintermediation?' Instead they hand over the inventory to a few lines of javascript because it's easy, lazy, and requires no salespeople.