3 ms·
While I agree that most of the ads you see online today are not desired, I would argue that it does not have to be this way. When advertising is done right, it
by my_username_is_ 12y ago
While I agree that most of the ads you see online today are not desired, I would argue that it does not have to be this way. When advertising is done right, it can open consumers up to products that they wouldn't know exist without ads. It actually creates value for both the buyer and the seller. A music news site [0] I tend to visit used to be a shining example of this--ads promoting new records by bands featured on the site could be seen in their banners and fit seemlessly with the rest of the page, now they've been replaced by McDonald's and Dr Pepper across large portions of the site. I've found out about new albums that I may not have otherwise listened to when ads were relevant; now that the site's admin realizes that fast food pays more than indie record labels I'll leave AdBlock enabled.
[0] http://www.absolutepunk.net http://www.absolutepunk.net
- theorique 12y agoAgreed, I like watching coming attractions trailers before a movie, or having suggestions turn up in Spotify. However, in the latter case, I've already purchased the product, so the "advertising" is actually an in-product enhancement pointing me at getting more value out of what I've already paid for. I wonder if I would be so interested in the cross-promotions if I had to pay for new tracks or albums every time.