What if we look at advertising as a continuum from spam to individual salesmanship? Well, that's one axis, independent of the one he pointed out. So now we have

What if we look at advertising as a continuum from spam to individual salesmanship? Well, that's one axis, independent of the one he pointed out. So now we have two axes: specificity of audience and deception. I don't think we've seen a lot of automation at the most personal, least deceptive side of the spectra. Sure, there's keyword-targeted ads, but what else can we do in the nearby region?