My point with the above though, wasn't to villify saving costs - only one of two possible modes of business success (reduce expense, increase income) The probl

My point with the above though, wasn't to villify saving costs - only one of two possible modes of business success (reduce expense, increase income) The problem I see is when a manufacturer starts to say "This is good enough for amazon, what's your problem" to typical retailers. This could start causing problems with your traditional retailers. Which, some might say is a good thing, disrupting, all that, but then, when enough of the old way is gone, and most of the market is through online stores, why stay so cheap? Why wouldn't amazon, etc. just start increasing prices to meet demand? We've already seen this starting with the decrease of value in Prime, the end of the tax free hey-day, etc. If our ultimate deliverable in the new internet market is just that we've moved local to online at what the cost used to be locally, we kind of start to fail after a while, don't we?