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Let's not forget one thing about the old plastic awful packaging: We're not the target audience. Manufacturers went down this road for a reason, and that reaso
by bbarn 12y ago
Let's not forget one thing about the old plastic awful packaging: We're not the target audience.
Manufacturers went down this road for a reason, and that reason is (or used to be) looking appealing on a store shelf, without being able to just take it. You can put a pretty picture on the box, but the draw of "that's the thing I want, and I can almost play with it" is hard to deny. Dual mode packaging is a step in the right direction for sure, but really, it's about reducing costs, being able to slap a shipping label directly onto the box, and not repacking it - all to save in shipping costs.
Having Walmart, Amazon, etc repackage (pun intended) saving shipping costs under the guise of frustration-free, eco-friendly, whatever, is brilliant, but at the end of the day, it's only purpose is to increase margins.
- bbarn 12y agoMy point with the above though, wasn't to villify saving costs - only one of two possible modes of business success (reduce expense, increase income) The problem I see is when a manufacturer starts to say "This is good enough for amazon, what's your problem" to typical retailers. This could start causing problems with your traditional retailers. Which, some might say is a good thing, disrupting, all that, but then, when enough of the old way is gone, and most of the market is through online stores, why stay so cheap? Why wouldn't amazon, etc. just start increasing prices to meet demand? We've already seen this starting with the decrease of value in Prime, the end of the tax free hey-day, etc. If our ultimate deliverable in the new internet market is just that we've moved local to online at what the cost used to be locally, we kind of start to fail after a while, don't we?