Hiding the URL is a natural step on the way to total TV-fication of the web. People search for "facebook" on Google in order to log on to Facebook because it w

Hiding the URL is a natural step on the way to total TV-fication of the web. People search for "facebook" on Google in order to log on to Facebook because it works, and they are not interested in learning a more efficient way, because they are not interested in learning anything, they want to go to Facebook. URLs look like math formulas, and who cares about that except some geeks? Math is hard, let's go shopping.