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How a popular two-letter word is undermining your credibility
- gjvc 13y agothis use of the word "so" was moaned about a few years ago. it's no different from (not than) the general decline of the standard of business english. indeed, people like Don Watson believe that the decline in standards is systemic. http://vimeo.com/9369655 http://vimeo.com/9369655 and http://www.abc.net.au/tv/bigideas/stories/2009/12/04/2762051.htm http://www.abc.net.au/tv/bigideas/stories/2009/12/04/2762051... (both links reference the same video.)