Really? Throw ads based on people's recommendation, sell them based on profile content? It doesn't sound very impressive. Definitely no "wow!" factor for me. W

Really? Throw ads based on people's recommendation, sell them based on profile content? It doesn't sound very impressive. Definitely no "wow!" factor for me. What would have a "wow!" factor is if they partnered with media and credit card companies to create a system to model people's beliefs and desires, and use that to sell ads.