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It can't. It is processed on the advertisers behalf by Google. If Google allowed it to actually be downloads, their competitors would be able to use it, so th

by gress 12y ago

It can't. It is processed on the advertisers behalf by Google. If Google allowed it to actually be downloads, their competitors would be able to use it, so the processing is done within Google. That doesn't make it any less of a product for advertisers.

Oletros 12y ago
So no, data is not rented, thanks for acknowledging that.
- gress 12y ago
  I didn't acknowledge that. Renting the data doesn't mean third parties see it - since there would be no way for it to be 'returned'. Instead a program is executed on their behalf.