Ask HN: How do startups build and grow their sales org?

How do you build a sales org from scratch and how do you motivate and grow a sales org? We are a start-up. We are about to launch an Interest Connectivity Platform. We need help on the sales end. We want to reach and sell to small and medium businesses and groups and teams within larger enterprises. We are looking for to fill a number of sales positions. We have an opening for a senior-level sales mgr. We are looking for folks who have experience selling, promoting, and marketing products and services such as Yelp, Groupon, Alibaba, Linked-in, and Whatsapp. Sincerely, Founder & CEO