"...the whole point is to prevent phishing" URLs are the bread-and-butter of the web. Surely, you don't have to hide the whole URL? Why not simply show the who

"...the whole point is to prevent phishing" URLs are the bread-and-butter of the web. Surely, you don't have to hide the whole URL? Why not simply show the whole URL but visually emphasise the domain in some way so it stands out. Make it easy to read the whole URL while emphasizing the domain (i.e. don't fade out the rest of the URL so its too faint to read). There are other ways of tackle phishing too. If most phising occurs when you click links in your email, then email providers could display an intermediary page before you're taken to the destination link. The intermediary page tells you the domain you're being taken to: you click a PayPal link and the intermediary page states you are about to be taken to sharkventures. This could of course be very annoying for every web link and some users won't read email re-direct messages, but it's another approach.