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Well, if www and .com become meaningless then advertisers will use "type xxx yyy into you bar" instead (which goes to the search engine) or hash tags (already d
by pbz 12y ago
Well, if www and .com become meaningless then advertisers will use "type xxx yyy into you bar" instead (which goes to the search engine) or hash tags (already doing this). Then Google could come up with "associate permanent keywords with your URL" (for a small fee of course) to guarantee that those keywords won't shift under you when your Google ranking changes.
- ojii 12y agoI already see this happening in Japan. Rarely do I see ads include URLs, they have a search term.
- johncoltrane 12y agoWhich IMO is a smart idea. URLs are too often hard to remember and/or type correctly if not too long anyway.
- cpeterso 12y agoUntil a competitor's SEO outranks your site for those keywords or buys similar Google AdWords.
- johncoltrane 12y agoThose keywords are not supposed to live long: they are used as part of marketing campaigns. But your comment is still valid. Such a strategy would be very risky in the long term.
- ojii 12y agoAgreed. It also solves another problem in Japan, namely that brand names etc are usually written in Japanese letters, but URLs in ASCII (yes, I'm aware of IDN, but haven't ever seen it used). This is obviously not limited to Japan, I wouldn't be surprised if other countries used the same trick.
- ojii 12y agoI already see this happening in Japan. Rarely do I see ads include URLs, they have a search term.
- LukeB_UK 12y agoThat's sort of been happening in the UK. Instead of some companies giving out a URL, they'll just say "Search xyz for more information"
- cpeterso 12y agoAren't Google AdWords effectively "stable keywords for sale" today?