I think we are confusing the fact that phishing takes place with the purpose of the web. Even if 80% of the time I was trying to be phished, I'd still want the

I think we are confusing the fact that phishing takes place with the purpose of the web. Even if 80% of the time I was trying to be phished, I'd still want the URL. Why? Because the URL is my ownership of the web. It's my address book. It's what domain owners pay to have. It's the roads that connect one spot to another. So sure, phishing is a problem. Figure out some way around it that doesn't involve Google locking up the entire internet behind a UI element somewhere. Mobile phones is one thing -- my main browser is another. I don't doubt there is a problem. I seriously question the ethics of actors that use the existence of a problem as a reason to exert further control over my e-commerce activities. If it looks wrong, even if most people probably don't care, it is wrong. This isn't hard stuff, guys. I'm also already getting impatient with the seemingly endless parade of folks who are ready to play defense for Google. If Google thinks this is a good idea, let them defend it on their own.