I think its dangerous to try and trick your mind into thinking something isn't as hard as it is. When you get depressed or exhausted - take a break. Just don'

I think its dangerous to try and trick your mind into thinking something isn't as hard as it is. When you get depressed or exhausted - take a break. Just don't quit. Also - another reason have a co-founder is a must - someone to make it fun, someone to show your latest coding exploit until the millions of users figure out how cool it is. Having someone else around makes it alot easier to keep going. Also - I've found taking an investment from friends and family, even if its a small one, makes it much harder to quit. You don't want to let them down/embarrass yourself/pay them back :)