3 ms·
It's a repeated meme that Apple should "stop litigating and get back to innovating" as if the organization is incapable of doing both. I disagree that Apple sho
by IBM 12y ago
It's a repeated meme that Apple should "stop litigating and get back to innovating" as if the organization is incapable of doing both. I disagree that Apple should back down. Tim Cook's advice was given at a time when Apple was more dependent on Samsung as a supplier, and being in charge of operations that was his concern. Since then Apple has diversified away from Samsung (and continues to do so). It is most definitely not in Apple's best interest to let Samsung continue as they have throughout their history, in terms of IP infringement, without a cost. The alternative is to become a victim like the many other companies mentioned in the article.
- q2 12y agoAt the end of the day, these decisions have to be taken at CEO level. Apple may be big but it has only one CEO. This may not be the only issue Tim Cook is paying attention. There will be several such issues in any big company. Reducing some or optimization will always be an option at CEO level. Vendor relations are always based on cost, resources and so I guess, they will be in a flux always. So diversification away forever is not pragmatic choice, given the reliability of Samsung so far. I never mentioned not to fight but I mentioned not through courts. Smart guys at Apple can think several options and I am novice there.