And it will be economics that breaks through the cost challenges. If you can do something that nobody else can, it's a nice spot to be, you can even license ou

And it will be economics that breaks through the cost challenges. If you can do something that nobody else can, it's a nice spot to be, you can even license out the actual implementation. There are companies like IBM that take a more holistic approach to R&D. I'd expect someone like them to prevail in adaptation of new techniques or even paradigm shift.