3 ms·
This is the key. Also, people need to remember that "better," in the case of taking over market leader position, means that the value add of the improvement mu
by the_watcher 13y ago
This is the key. Also, people need to remember that "better," in the case of taking over market leader position, means that the value add of the improvement must be > the benefits of using the market leader. This is a higher bar than simply newProductX > marketLeader.