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>Apple wants to keep the price down Are you being sarcastic? If they really wanted to keep the price down, they wouldn't strive for 2x or higher profit. MacBo

>Apple wants to keep the price down Are you being sarcastic? If they really wanted to keep the price down, they wouldn't strive for 2x or higher profit. MacBooks (any Apple hardware) feature component-set easily sold at half the price. You are simply paying for the Apple logo.

brandall10 12y ago
You do realize they just dropped the price of the Macbook Air across the board by $100, right?
- JetSpiegel 12y ago
  Which tell you all you need to know about how they want to "keep prices low".
jodrellblank 12y ago
Funny how often this is repeated, yet no other laptop company has managed to walk in and take over. Almost as HP, Acer, Asus, Fujitsu, Toshiba, Sony and co. don't want an easy few hundred million dollars. Or as if you're wrong and there's more than a logo involved.
- gonzo 12y ago
  He's wrong of course. Apple is operating at a scale far above these other companies.
  - ams6110 12y ago
    But they weren't always. The major laptop players used to be IBM, Toshiba, Dell. Apple came in with more expensive laptops and killed them.
andypants 12y ago
Apple wants to keep the price down so they can keep their margins high OP clearly means that Apple keeps their costs down, not the retail price.
natch 12y ago
>You are simply paying for the Apple logo. You have absolutely no clue what you are talking about. I'm paying for a high quality machine with many features already built in, integrated with a well designed, power-sipping, user security and user privacy optimized operating system that uses modern best practices under the hood that scale to current and future multicore processors, with a solid UNIX at its core with hardware drivers that just work. And amazing support like free replacement motherboards, hard disks, batteries, chargers, keyboards, screens, etc. under AppleCare if anything goes wrong.
- kdd4 12y ago
  Paid shill or naïve as f*ck.

brandall10 12y ago

You do realize they just dropped the price of the Macbook Air across the board by $100, right?

JetSpiegel 12y ago
Which tell you all you need to know about how they want to "keep prices low".

jodrellblank 12y ago

Funny how often this is repeated, yet no other laptop company has managed to walk in and take over. Almost as HP, Acer, Asus, Fujitsu, Toshiba, Sony and co. don't want an easy few hundred million dollars. Or as if you're wrong and there's more than a logo involved.

gonzo 12y ago
He's wrong of course. Apple is operating at a scale far above these other companies.
- ams6110 12y ago
  But they weren't always. The major laptop players used to be IBM, Toshiba, Dell. Apple came in with more expensive laptops and killed them.

andypants 12y ago

Apple wants to keep the price down so they can keep their margins high OP clearly means that Apple keeps their costs down, not the retail price.

natch 12y ago

>You are simply paying for the Apple logo. You have absolutely no clue what you are talking about. I'm paying for a high quality machine with many features already built in, integrated with a well designed, power-sipping, user security and user privacy optimized operating system that uses modern best practices under the hood that scale to current and future multicore processors, with a solid UNIX at its core with hardware drivers that just work. And amazing support like free replacement motherboards, hard disks, batteries, chargers, keyboards, screens, etc. under AppleCare if anything goes wrong.

kdd4 12y ago
Paid shill or naïve as f*ck.