I don't see how that's a publicity stunt. It's an offer that seems to take into account "We want out of this business, we're losing money, and we don't think t

I don't see how that's a publicity stunt. It's an offer that seems to take into account "We want out of this business, we're losing money, and we don't think this is at all monetizable". If I straight-up say "I'm desperate and need cash and think this is a piece of junk, and it's costing me money just to hold onto it", then I can expect low-ball offers. Economically speaking, if it's a choice between shutting down and being bought out, anything more than a dollar is a good deal. Yeah, it's a dick move and it's taking advantage of someone, but it's not a publicity stunt.