We’d encourage you to think about what this is a feature of on the path to being the next Google. If the way the next Google will win is by making the current

We’d encourage you to think about what this is a feature of on the path to being the next Google. If the way the next Google will win is by making the current Google irrelevant, one way to make it irrelevant is to take away its revenue from advertising on the web. And one way to do that, is to add in web browsers the feature of hiding ads. Browsers could only show snip.ly ads according to a user's preferences. This might not be as obvious or easy considering for example how after all these years Bit.ly didn't try this. Have you considered making a browser plugin?