A better Google is one you pay for and whose income and subsequently motivations align with the customer, not third parties. The idea of Google being a virtual

A better Google is one you pay for and whose income and subsequently motivations align with the customer, not third parties. The idea of Google being a virtual personal assistant who knows everything about you but who you can trust to keep that information private is very cool and I think more aligned with where Google really wants to go. The problem is that they need to rely on advertising for now which means you'll never really trust what that PA says and what it is telling others about you.