Seems obvious to me that black has negative connotations for all the things it's directly associated with due to the physical fact it's the absence of light. Da

Seems obvious to me that black has negative connotations for all the things it's directly associated with due to the physical fact it's the absence of light. Darkness, death, etc. Humans are hard-wired to fear these things because without light we can't see and if we can't see we can't avoid danger, etc.