It's a good way to convince stores to invest in a long-term relationship with Lego. If I'd had to guess, I would think they were marginally profitable, or even

It's a good way to convince stores to invest in a long-term relationship with Lego. If I'd had to guess, I would think they were marginally profitable, or even losing money. And if I sold toys, that would factor into the decision to order Legos.