3 ms·

Any reason why'd they publicly report financials despite being a private company? "The company is not publicly listed but has published earning reports since 1

• byrneseyeview 17y ago
  It's a good way to convince stores to invest in a long-term relationship with Lego. If I'd had to guess, I would think they were marginally profitable, or even losing money. And if I sold toys, that would factor into the decision to order Legos.