"When you see an ad, the ad sees you" this is excellent!! It succinctly explains the problem in a layperson friendly way. "When you see an ad, the ad sees you.

"When you see an ad, the ad sees you" this is excellent!! It succinctly explains the problem in a layperson friendly way. "When you see an ad, the ad sees you. When the advertiser 'sees' you it sees what site you are on when you view the ad. This information can be used to build a profile about you: where you shop, what blog or news sites you read, what forums you post on, etc.. Privacy Badger stops your browser from requesting the ads, so the advertiser never 'sees' what sites you're visiting. When you see an ad, the ad sees you... Privacy badger stops you from seeing the ad and stops the ad from seeing you!!" Ideally you'd just copy this: http://donttrack.us/ http://donttrack.us/ but specifically for ads.