Software Marketing 101... "We just released a major update to our industry leading <app name here> app. It's addressed some of the security issues caused by t

Software Marketing 101... "We just released a major update to our industry leading <app name here> app. It's addressed some of the security issues caused by the heartbleed bug and <whatever scare tactic you want to use here>." I hope you planted some ad code in there to make you some extra bucks...