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This is an interesting example of how a very old company is breathing new life into it's existing core product line and achieving growth that it hasn't experien
by neovive 17y ago
This is an interesting example of how a very old company is breathing new life into it's existing core product line and achieving growth that it hasn't experienced in a while. If you walk into a Toys R Us store these days, Lego has an entire aisle for it's products with large display cases showing off it's newest product lines (mentioned in the article).
In some ways, Lego's offer similar benefits as online API's used to build mashups; where all of it's various product lines adhere to the same standards and can be used together in unlimited ways. Thus, the latest Star Wars Lego sets can be used with sets purchased in the past.
- tdavis 17y agoWhen I was younger, my main motivation for acquiring a new set was almost never to build whatever was in it (in fact, I probably only built a few of the hundreds I received); they contained pieces or modules I wanted for ongoing projects. Legos are pretty much the most efficient toy out there.
- liquidben 17y agoI am greatly intrigued by this and would love to see an analysis, but 5 hours since posting of the article seems too soon for anything that Google provides to me. I wonder if the Toys'R'Us sales deal expenditure was written up two quarters previous?