AppLinks is supposed to enable you to prompt the user to install the app if they don't already have it, which is the reason why the spec calls for developers to

AppLinks is supposed to enable you to prompt the user to install the app if they don't already have it, which is the reason why the spec calls for developers to embed the al:ios:app_store_id, for instance. From the docs (http://applinks.org/documentation/#uxguidelinesrecommendations http://applinks.org/documentation/#uxguidelinesrecommendatio...): "You may choose to take a user to the native app store when the app is not installed or display the name of the app based upon the App Link metadata for a given link."