This is a terrible idea. I understand from a product standpoint that anything technical is a hindrance on the user experience, but the web is nothing if not URL

This is a terrible idea. I understand from a product standpoint that anything technical is a hindrance on the user experience, but the web is nothing if not URLs. It'd be like taking the street addresses off houses and mailboxes simply because we had GPS now. Bad. Bad. And I don't even want to start down the evil empire road, but I have to bring up the fact that getting rid of URLs just continues to solidify Google's desire to control user behavior. Click/speak a search phrase, see a list, and go to where we tell you. The internet is just a series of back rooms to Google's front door. Don't do this, guys. I'm already half out the door with Chrome already. This would push me the rest of the way out and start making me actively tell people that Google is not looking out for their interests. I'm sure many other technical folks feel the same way.