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My point is that despite the fact Japan has a more mature mobile phone market, the surrounding society doesn't have the same age demographics as, say, the Unite
by yzzxy 12y ago
My point is that despite the fact Japan has a more mature mobile phone market, the surrounding society doesn't have the same age demographics as, say, the United States. This difference will affect marketing, product and service design, etc. Even if that's the way younger people behave in the marketing environment of Japan, it may not be the way they would behave in the marketing environment of a younger country.
- ekianjo 12y agoNot sure what you are aiming at here. Nobody does marketing for the whole population at once. You know, marketing target segments of people, and you have marketing for younger people as well as for older people, and design follows the needs of each of these segments. It's not because there are more older people in Japan than in other countries in proportion that companies stop targeting younger people. Come in Japan and you'll see a very different picture with most of the culture catering to younger audiences.