If you closely watch Google quarterly financial reports and their search/content ad asset placements, you'll see that they are under tremendous pressure to mone

If you closely watch Google quarterly financial reports and their search/content ad asset placements, you'll see that they are under tremendous pressure to monetize the web to show the investors they do a fraction of what is possible. Chrome UI updates often have traces of this pressure where search is favored against any other behavior to find information such as bookmarks, history, address bar. Removal of editable URLs will push a few percentage of address bar led traffic to to search.