>Native apps, meanwhile, have been fairly dismal in terms of linkability, creating silos of content that have no sensical URL. It's a really excellent point.

>Native apps, meanwhile, have been fairly dismal in terms of linkability, creating silos of content that have no sensical URL. It's a really excellent point. Conversely, you could argue that URLs are valuable to search engines as an indicator of relevance, organization and what can be crawled. Apps don't merely siloize their content—they break the most powerful way in recent history to decide if it's valuable.