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No, I can't stand design which say "you read our heading, great! Now scroll a bit to read the next 5 words" either.
by phaer 12y ago
No, I can't stand design which say "you read our heading, great! Now scroll a bit to read the next 5 words" either.
- gesman 12y agoIt sucks but it's a great marketing gimmick. If Joe Blow managed to lift his fat finger to click and scroll - he'll be eligible to read more exciting stuff and eventually be opted-in and be sold to. From the other point of view - scrolling down requires minimal brain cycles (i.e. where is the next link to click?) - and people love doing that to absorb the whole content without thinking. Sort of like getting a free massage.
- phaer 12y agoPlease don't tell me what "people love" without evidence for the stated fact. I am a subset of people and I don't love it.
- kinlan 12y agoIn this case our primary call to action was to get people into the getting started guide, which it does do. I will try and tone it down though.