Oh bless us, it's the Hoax again. :( Set out to prove something reasonably obvious and straightforward (could you publish any old guff in Social Text at the tim

Oh bless us, it's the Hoax again. :( Set out to prove something reasonably obvious and straightforward (could you publish any old guff in Social Text at the time, even straightforward mathematical/scientific howlers? I'd bet my trousers on it), make a complete bags of doing so (if there's one time the editors of a social-science journal should feel reasonably happy accepting the physics content of an overview paper at face value it's when the author is a physics professor at a top-40 college publishing under his own name!), get praised and adulated forever after; for if Science teaches us anything, it is that it doesn't matter if your method is rubbish so long as you get the answer everyone wants and expects.