Thank you for the thoughtful response, I was fully expecting to have my comment skewered. Multiple, direct relationships with advertisers seems to be the key t

Thank you for the thoughtful response, I was fully expecting to have my comment skewered. Multiple, direct relationships with advertisers seems to be the key to long term success. Unfortunately for the "small guy" that doesn't come until you're beyond a certain traffic threshold leaving most to swim the troubled waters of AdSense and the like.