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Similar to the proposed methods of Google and Twitter, Applinks is Facebook's proposal for how developers expose their deeplinks to the web via meta tag markup.

Similar to the proposed methods of Google and Twitter, Applinks is Facebook's proposal for how developers expose their deeplinks to the web via meta tag markup. In addition to their meta tags, Facebook also released an API that lets developers send Facebook a request with a URL to receive a response for the equivalent deeplink. This solution works best for deeper native integrations and those who want to go through Facebook to get this mapping. Fortunately, URX omnilinks already support Applink tags and don't require any code-level integration for developers to start linking to other apps. Basically, the tags are open source (good), much like URX's working proposal [1], and the implementation of using the tags goes through Facebook. Facebook requires a native integration and does get around browser flashes, but is much more difficult to integrate than omnilinks, where you simply put urx.io/ in front of any weblink. [1] http://urx.com/documentation http://urx.com/documentation

csmajorfive 12y ago
"implementation of using the tags goes through Facebook" No, it doesn't. You can use the SDKs without any dependency on Facebook. Omnilinks are cool. I hope we can all work together to make mobile better.
- jmilinovich 12y ago
  To be more specific, I was talking about "Facebook App Link index" which seems to be the way for a developer to find a deeplink based on a given weblink while going through Facebook. Look forward to discussing further and seeing how we can work together here to connect the webs.
  - filmgirlcw 12y ago
    Well, there is nothing to prevent someone from creating a Facebook-free app index. And I'm sure that will exist soon. I think omnilinks and applinks are both cool. Anything that can get us closer to a pseudo-standard for intra-app linking is a win.
    - jmilinovich 12y ago
      Agreed, and do think that will exist in the near-term as well. It's so exciting to see all the movement in this space.. it's a huge win in the name of user experience and I think that things will continue to move quickly here.

csmajorfive 12y ago

"implementation of using the tags goes through Facebook" No, it doesn't. You can use the SDKs without any dependency on Facebook. Omnilinks are cool. I hope we can all work together to make mobile better.

jmilinovich 12y ago
To be more specific, I was talking about "Facebook App Link index" which seems to be the way for a developer to find a deeplink based on a given weblink while going through Facebook. Look forward to discussing further and seeing how we can work together here to connect the webs.
- filmgirlcw 12y ago
  Well, there is nothing to prevent someone from creating a Facebook-free app index. And I'm sure that will exist soon. I think omnilinks and applinks are both cool. Anything that can get us closer to a pseudo-standard for intra-app linking is a win.
  - jmilinovich 12y ago
    Agreed, and do think that will exist in the near-term as well. It's so exciting to see all the movement in this space.. it's a huge win in the name of user experience and I think that things will continue to move quickly here.