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No, I think OP has it right. The paying customers are the advertisers. Websites supply "inventory" of impressions. (That's certainly what Google calls it in my
by dfabulich 13y ago
No, I think OP has it right. The paying customers are the advertisers. Websites supply "inventory" of impressions. (That's certainly what Google calls it in my Doubleclick dashboard.) Google is a distributor, and they sometimes decide to cut off certain suppliers.