>> i'm saying if you were in the store in 1950, Well, here's the problem. In his framing, he got his in 1989, which is a different era from 1950. I had an olde

>> i'm saying if you were in the store in 1950, Well, here's the problem. In his framing, he got his in 1989, which is a different era from 1950. I had an older model (from the 70s) of the same rice cooker handed down to me when I started college, also in 1989. In 1989, these cookers were were already known to be simple and very reliable for a long time. The framing is actually BS because the company that makes the OP's new rice cooker also makes a simpler rice cooker, that from a functional and esthetic perspective, is almost exactly like the one he replaced. He basically chose to buy the more complex one when a simple one was available, and that's on him, not the technology. The OP's also being disingenuous when he says his new low end rice cooker won't last as long as his old high end rice cooker. I've had my digital Zojirushi for almost ten years, and I don't think it will have any problem lasting 15 more. The good rice cookers are built to last.