As with anything else, you typically get what you pay for. If you eat rice a lot (i.e., almost every day), you are generally better off spending > $100 for a go

As with anything else, you typically get what you pay for. If you eat rice a lot (i.e., almost every day), you are generally better off spending > $100 for a good rice cooker, like a Zojirushi. What really separates a good rice cooker from a bad one is how consistently the rice is cooked when you make larger amounts.