That is a very popular and heavily promoted belief for cultural reasons. And of course people like that DO exist. None the less, the "big news release" late l

That is a very popular and heavily promoted belief for cultural reasons. And of course people like that DO exist. None the less, the "big news release" late last week / early this week was 1 in 5 American households have no one living in the household who is currently employed. At all. And labor force participation rates as a percentage of population, and adult labor force population, continue to crash from a peak a long time ago. Of the households where at least someone in them is employed, not all have multiple full time jobs etc. And at the higher end I can afford the leisure time / I enjoy cooking to my specifications and tastes. So figure an absolute minimum of 1/2 the population could participate in slow cheap cooking, which is a large target market. There are people in a hurry. There is also a statistically provable much larger group who given the choice of starvation or homemade bread from scratch clearly have the time and motivation, although maybe not skills, to make homemade bread from scratch. They'd be better off eating a salad anyway, but you get the idea. It is highly likely that the two groups need two cookbooks. Someone poor and in a hurry needs to buy a $10 slow cooker, that is something I can say from experience.