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It's a classic form of metrics dementia. They see that putting the popup increases their signups. 'Objectively,' this was the correct decision, and may have bee

It's a classic form of metrics dementia. They see that putting the popup increases their signups. 'Objectively,' this was the correct decision, and may have been arrived at by testing. What they may not see is that it turns off many people who may have signed up later after getting more value out of the content. It's easy to measure e-mail signups and harder to measure sentiment.

danudey 12y ago
It's pretty easy to measure bounce rate though. If you see a correlation between increased signups and decreased bounce rate, that can tell you something. Also, you should be measuring newsletter signups from the pop-up and newsletter signups through other metrics. If the other metrics drop, you might not be getting users who are actually invested and will stay long-term. Hopefully they measure unsubscribes as well and will see a lack of long-term engagement. Edit: I got the pop-up when I was halfway through the article (or seemed like I was halfway through, I might have been almost done) when the pop-up covered the entire screen. It was so obnoxious that I closed it instantly. I don't even know what the end point of the article was or where they were going with it. One moment I was reading something about what data is in LinkedIn CSV files, and the next boom and the window was closed.
- hagbardgroup 12y ago
  Unsubs, open rate, bounces, - yes. I would be more concerned by people who do not bounce, read, sub or press the 'x', lose affinity, return to the site again later, get the popup again, lose affinity even more, and then bounce, never come back, and get an unpleasant feeling whenever they see my links show up some place else. That's the pattern that I would expect. Or people who sub and then stop opening the emails. Because these popups are mostly going after a b2b type customer base I would expect them, like me, to mash the upper right corner of those boxes (which look awful on phones) before it finishes loading. Anything non-interruptive is a better experience, because the ultimate goal is not to get them to surrender their email but to get them to become a customer and recommend the products and services.

danudey 12y ago

It's pretty easy to measure bounce rate though. If you see a correlation between increased signups and decreased bounce rate, that can tell you something. Also, you should be measuring newsletter signups from the pop-up and newsletter signups through other metrics. If the other metrics drop, you might not be getting users who are actually invested and will stay long-term. Hopefully they measure unsubscribes as well and will see a lack of long-term engagement. Edit: I got the pop-up when I was halfway through the article (or seemed like I was halfway through, I might have been almost done) when the pop-up covered the entire screen. It was so obnoxious that I closed it instantly. I don't even know what the end point of the article was or where they were going with it. One moment I was reading something about what data is in LinkedIn CSV files, and the next boom and the window was closed.

hagbardgroup 12y ago
Unsubs, open rate, bounces, - yes. I would be more concerned by people who do not bounce, read, sub or press the 'x', lose affinity, return to the site again later, get the popup again, lose affinity even more, and then bounce, never come back, and get an unpleasant feeling whenever they see my links show up some place else. That's the pattern that I would expect. Or people who sub and then stop opening the emails. Because these popups are mostly going after a b2b type customer base I would expect them, like me, to mash the upper right corner of those boxes (which look awful on phones) before it finishes loading. Anything non-interruptive is a better experience, because the ultimate goal is not to get them to surrender their email but to get them to become a customer and recommend the products and services.