I think a flaw of the rent analogy is the same one as in comparing the (illegal) downloading of movies/music/etc to stealing the physical medium. In the physica

I think a flaw of the rent analogy is the same one as in comparing the (illegal) downloading of movies/music/etc to stealing the physical medium. In the physical space, when one rents or buys something, the seller has less product available at that time and the impact of theft is much more noticeable whereas online, if a user signs up but never hits the servers, they uses no resources at all (except maybe a few rows in a database). That said, I agree that contracts should be honored and paid - even when not used.